fredag den 27. september 2013

Week 8: The specular economy






In the weekly reading, David Marshall describes the way we represent ourselves online as the same way when we look in the mirror. When we look in the mirror we see ourselves in our own image and we can see what we want to improve and how we can do so. 

With the use of online social medias such as Facebook, Twitter, LinkedIn, we are getting aware of how we portray ourselves and “We are constantly placing ourselves as with the simple technology of the mirror, into the picture and onto the screen.” (Marshall, 2010, p. 499). 


As I have done prior studies where I have analysed social media with theories from scholars such as Erwing Goffman, Joshua Meyrowitz and Nancy Baym, I am now aware of the importance of online portrayal and how important the way we portray ourselves online on sites such as Facebook is.
This doesn’t mean I am up-to-date on all the sites I do this on. I have not updated my LinkedIn profile for years and my Twitter-account is lacking info.

On Facebook I am very aware on how I portray myself though. I have set my privacy settings in such way, that I have to approve tags and things posted on my wall.
By doing this, I can shape the online persona of me that is reflected to my ‘real-life’ identity. This can also have a negative effect though. Through my personal information, such as profile picture, updates, the way I write comments people build up their personal image of my persona. (Baym 2010, p 112)



By ‘hiding’ and adjusting information, I am in the risk of being ‘exposed. This can occur if people find information on my other places, e.g. on my out-dated LinkedIn profile or if I suddenly post things that don’t match my identity, or ‘line’ as Goffmann would describe it. This will hurt the credibility of my online persona will lose credibility I wouldn’t have lost if I was honest and didn’t filter information in the first place.

References:
Marshall, P.D 2010, ‘The Specular Economy’, Society, vol. 47, no. 6
Baym, Nancy 2010, ‘Personal Connections In The Digital Age, Polity Press
http://lipstickmakeseverythingbetter.com/wp-content/uploads/2013/02/Look-at-Me1.jpg


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